The European directive nicknamed the "breakfast directive" is now in effect in France. It strengthens transparency on several everyday products: honey, jams, fruit juices, and powdered milk.
Jams will have to contain more fruit (450g/kg, 500g for "extra" varieties).
Honey will have to specify each country of origin, in order of proportion, replacing the current generic formulas.
"100% pure juice" products will be able to highlight the absence of added sugars, and reduced-sugar juices will have a dedicated label.
A new "lactose-free" category is being introduced for powdered milk.
The new labels will be rolled out gradually. This reform comes after a European investigation revealed that nearly half of imported honeys contained added sugars, even though these products represent 40% of annual consumption.
 Sophie de Duiéry
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14/06/2026 | 
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